More information regarding one of the incidents on the 11th May has been published.

Mr Andrews, a builder from Plymouth, leapt off cliffs at Sharrow Beach in Whitsand Bay, Cornwall, on Sunday.

He downed six vodkas in a nearby pub to pluck up the courage to jump, then ignored coastguards who saw him on the cliff top and warned him to keep away.

A fast-ebbing tide had reduced the sea to a depth of just 3ft and he landed on sharp rocks, breaking his neck and damaging his spine in front of his horrified girlfriend Katie Hart, 22.

This is a truly terrible outcome for a day that started with people just having fun; and many more people could get injured if they don't take the risks involved seriously. Trying my best not to sound insensitive, the warnings were there to try and avoid this kind of accident, but they were overlooked. There are many comments on the article that give a good indication of public reaction to such events. See the Daily Mail for full details.